this article is pretty dope talking about the obsession with APC denim during his midlife crisis.. heres my favorite part of the article : "This A. P. C. jeans cult demands extreme devotion; check Google for earnest accounts of wearing the unforgiving raw Japanese denim every day for over a year to stretch and fade it into what devotees insist are the best-looking strides bar none. This takes a certain masochism, because not only do you buy the jeans in a size at least three inches too small to allow them to stretch-to-fit perfectly, but purists insist that they should never, ever see the inside of a washing machine. The jeans end up looking fantastic, but they might end up a little whiffy, too. Hence this distressing question on the syleforum.com website: “If I spray some odor remover in the crotch of my raw A. P. C’s is it OK? It won’t ruin the fading process, will it?” check out more press here.
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